DowDupont’s Corteva pares corn and soybean brand offerings

corteva logoCorteva Agriculture has launched a multi-channel, multi-brand seed strategy for the United States.

The new agricultural arm of DowDuPont will have five regional corn and seed brands, including Dairyland Seed, Hoegemeyer, NuTech, Seed Consultants and Terral, according to a news release. Brodbeck, Curry, Doebler’s, Pfister and Prairie Brand will be combined with the five regional seed brands.

Pioneer will remain the company’s global flagship seed brand.

The U.S. retail channel will be served primarily by Mycogen and Terral. The company will maintain the AgVenture independent network of regional seed companies and will continue to sell cotton seed through its Phytogen brand and alfalfa through Alforex.

Company officials say they believe this new strategy will allow them to better serve their customers, both farmers and retail dealers and distributors. At the time of the DowDuPont merger in late 2017, the combined company had more than a dozen corn and soybean seed brands in the United States.

“We have some outstanding brands with long histories, good people and loyal customers and we intend to honor those legacies,” Brian Barker, multi-channel seed brand leader for Corteva Agriscience, said in the release. “Realigning our multi-brand approach was necessary to better focus our product and service offerings to customers.”

DuPont Pioneer and Dow AgroSciences will honor program, product and service obligations for existing seed orders. Customers and distributors should contact their local seed representative or account manager with questions.

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